Competitive analysis
Victory Motorcycles is an American motorcycle manufacturer based in Spirit Lake, Iowa, United States, which began production of its vehicles in 1998. Its parent company, Polaris Industries, created the firm following the modern success of Harley-Davidson. Victory's motorcycles are designed to compete directly with Harley-Davidson and similar American-style motorcycle brands, with V-twin engines and touring, sport-touring, and cruiser configurations.
Medium Dollars $(000)
Magazines : 1242.9
Cable TV : 2047.6
US Internet : 113 .4
Network TV : 0
National Newspapers : 0
Network Radio : 0
Outdoor : 25.6
Total : 3718.4
Medium Dollars $(000)
Magazines : 1242.9
Cable TV : 2047.6
US Internet : 113 .4
Network TV : 0
National Newspapers : 0
Network Radio : 0
Outdoor : 25.6
Total : 3718.4
Yamaha Corporation is a Japanese corporation based with a wide range of products and services, predominantly musical instruments, electronics, motorcycles and power sports equipment. It was incorporated on October 12, 1897. After World War II, company president Tomiko Genichi Kawakami repurposed the remains of the company's war-time production machinery and the company's expertise in metallurgical technologies to the manufacture of motorcycles.
Medium Dollars $(000)
Magazines : 47.4
Cable TV : 2262
US Internet : 848.2
Network TV : 137.3
National Newspapers : 0
Network Radio : 0
Outdoor : 11
Total : 3434.7
Medium Dollars $(000)
Magazines : 47.4
Cable TV : 2262
US Internet : 848.2
Network TV : 137.3
National Newspapers : 0
Network Radio : 0
Outdoor : 11
Total : 3434.7
Honda Motor Company, Ltd. is a Japanese corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world's largest motorcycle manufacturer since 1959. It is the largest motorcycle manufacturer in Japan and has been since it started production in 1955. During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the U.S. Working with the advertising agency Grey Advertising, Honda created an innovative marketing campaign, using the slogan "You meet the nicest people on a Honda." In contrast to the prevailing negative stereotypes of motorcyclists in America as tough, antisocial rebels, this campaign suggested that Honda motorcycles were made for the everyman. The campaign was hugely successful; the ads ran for three years, and by the end of 1963 alone, Honda had sold 90,000 motorcycles.
Medium Dollars $(000)
Magazines : 213.6
Cable TV : 1688.7
US Internet : 169.5
Network TV : 331.2
National Newspapers : 0
Network Radio : 0
Outdoor : 0
Total : 2410.4
Medium Dollars $(000)
Magazines : 213.6
Cable TV : 1688.7
US Internet : 169.5
Network TV : 331.2
National Newspapers : 0
Network Radio : 0
Outdoor : 0
Total : 2410.4
Kawasaki Heavy Industries Motorcycle & Engine is a division of Kawasaki Heavy Industries that produces motorcycles, ATVs, utility vehicles, jet skis, and general-purpose gasoline engines. Its slogan is "Let the good times roll!." Kawasaki's Aircraft Company began the development of a motorcycle engine in 1949. The development was completed in 1952 and mass production started in 1953. In 1954 the first complete Kawasaki Motorcycle was produced under the name of Meihatsu, a subsidiary of Kawasaki Aircraft. In 1960 Kawasaki completed construction of a factory dedicated exclusively to motorcycle production and bought Meguro Motorcycles.
Medium Dollars $(000)
Magazines : 792.2
Cable TV : 0
US Internet : 465.3
Network TV : 137.3
National Newspapers : 0
Network Radio : 0
Outdoor : 13.4
Total : 1296.3
Medium Dollars $(000)
Magazines : 792.2
Cable TV : 0
US Internet : 465.3
Network TV : 137.3
National Newspapers : 0
Network Radio : 0
Outdoor : 13.4
Total : 1296.3
Suzuki Motor Corporation is a Japanese corporation headquartered in Minami-ku, Mamamatsu, Japan that specializes in manufacturing compact automobiles and 4x4 vehicles, a full range of motorcycles, and more. Suzuki started manufacturing motorcycles in 1952, the first models being motorized bicycles. A large factor in Suzuki's success in two-stroke competition was the East German Grand Prix racer Ernst Degner, who defected to the West in 1961, bringing with him expertise in two-stroke engines from the East German manufacturer MZ. Suzuki hired Degner, and he won the 50 cc class F.I.M. road racing World Championship for them in the 1962 season.
Medium Dollars $(000)
Magazines : 215
Cable TV : 0
US Internet : 542.7
Network TV : 302.4
National Newspapers : 0
Network Radio : 0
Outdoor : 9.4
Total : 1070.5
Medium Dollars $(000)
Magazines : 215
Cable TV : 0
US Internet : 542.7
Network TV : 302.4
National Newspapers : 0
Network Radio : 0
Outdoor : 9.4
Total : 1070.5