seasonality
This campaign will be most active during the first (January - March) and second quarter (April - June) of the year. This is because we want to get people thinking about purchasing a Harley beforehand and when the weather starts to warm up for more suitable riding weather. Granted, there is different weather for each region in the United States. Areas where there isn't really a winter season can have the campaign going all year round. We also found research indicating that most people buy motorcycles in the first quarter, due to pricing drops because it is considered the 'off season.'