Geography
Because the weather and riding conditions are so different in different areas of the country, its hard to have one continuous marketing plan for every area. The country should be broken up into different quadrants, grouping together the similarities in weather and terrain and have a staggering media plan in place, starting in the north west part of the country when riding season begins in February moving down towards the southeast part of the country when riding won’t begin until around May.
MRI and CMR data combined with HD’s proprietary marketing database provided info for a spreadsheet evaluation of the top 50 DMA’s. These five markets have the highest population of our target audience. They are all large metro areas, so commuting will be common.
City Populations of 25-35 year olds (000)
New York, NY 2857.5
Los Angeles, CA 2529.3
Chicago, IL 1368.8
San Fransisco, CA 1052.8
Philidelphia, PA 950.8
MRI and CMR data combined with HD’s proprietary marketing database provided info for a spreadsheet evaluation of the top 50 DMA’s. These five markets have the highest population of our target audience. They are all large metro areas, so commuting will be common.
City Populations of 25-35 year olds (000)
New York, NY 2857.5
Los Angeles, CA 2529.3
Chicago, IL 1368.8
San Fransisco, CA 1052.8
Philidelphia, PA 950.8