Attainment of Media Objectives
To attain, or reach, our objectives successfully during
the length of the media plan we will have to calculate the correct cost per
thousand and figure out which actual vehicles will give us the largest reach
with the most frequency affordable. After that information has been figured out,
the plans have to go into effect and data has to be shared and recorded, monitoring
the feedback as the campaign caries on into the warmer months when riding
season is at its peak.