Welcome
Welcome to our Communication 322 - Media Planning final project. Our assignment is to create a media plan for Harley Davidson that focuses specifically on a younger target audience. Here you will find all of our research and recommendations for the Harley Davidson brand to effectively reach out to the Generation X and persuade them to view Harley's in a new light.
- Calvin, Kirsten, and Patti
- Calvin, Kirsten, and Patti